Tuesday 30 June 2009

My Top 5 Videos I chose.



I feel that this video has educated me all about the internet.



I believe that the use of the soundtrack entices us as the consumer and wants you to read more about it.



Again, I feel that this video is relevant and tries to give you the upmost information as possible.




The reason as to why I chosen this video is because is it very informative and has a attractive soundtrack with it.



I think this did very well in terms of enticing the audience as well as informing them with facts about the internet.

Tuesday 23 June 2009

°•●○ [Digital Media report] ○●•°



(Ben Bradshaw: outlined Digital Britain proposals in Parliament)
The government announced in it's Digital Britain report that all fixed-line telephone users will pay £6 a year to fund the rollout of fast broadband connection across the country.
A monthly levy of 50p on every copper telephone line will help pay for next-generation broadband for 90% of the population.
The government wanted to break the
BBC's monopoly on the license fee and use the £200m "digital switchover surplus" from the license fee to help provide universal access to broadband before the next generation service is built.
The government wants everyone to be able to receive broadband of at least 2Mbps by 2012 as it puts more public services online. The £6-a-year levy will rise between £150m and £175m a year to extend next-generation broadband .
ITV has said it will pull out of providing regional news because it can no longer afford to fund it – but will continue to provide airtime for other media organisations to supply replacement programming.
Bradshaw claimed that illegal sharefiling is a theft and punishments for repeat offenders could be to have the speed of their broadband connection reduced.
The Conservative party labelled the report as "digital dithering from a dated government".

°•●○ [D-day for Digital Britain plans] ○●•°



The Digital report, aims to provide a policy framework for the media, technology, telecoms, and music and film industries.
Proposals are expected to expand issues from internet piracy to universal broadband access. The report’s main central focus has been on delivering firm actions on tackling internet piracy.

Digital Britain is expected to promise legislation to standardise a process in which the internet service providers send warning letters to persistent illegal file sharers.
There is not expected to be large-scale public funding, however, there has been talk of an industry levy to improve broadband access.
The report will also seek to offer a viable funding solution for Channel 4, which is currently seeking support for its public service output such as advertising revenue declines in Channel 4 News.

°•●○ [Reports of inflated YouTube running costs are good for Google] ○●•°

°•●○ [Reports of inflated YouTube running costs are good for Google] ○●•°

Google watchers have delighted in speculating on the astronomical operational costs of YouTube for quite some time, mostly because it probably seems reassuring that even the mighty Google has some weak spots.
A $1.76bn acquisition for something that costs them a fortune to run? RampRate put it at more like $83m, citing wholesale broadband deals and proprietary Google technology that would save those cash.

Google has confirmed before that YouTube isn't profitable, but never given the extent of the loss. Taking the highest estimate for YouTube's revenues and lowest estimate of running costs, YouTube could actually be just about breaking even.
RampRate also points out that Google is probably quite happy for YouTube to be seen as "a financial folly" because it helps it negotiate cheaper deals with rights holders.

Akash And Sneh From Greenford High School

What is the difference between an internet user and television audience?


The dissimilarity between an internet user and the television audience is that an internet user is being perceived as an active user and would therefore be able to socialize more with other consumers. Internet users are very interactive in terms of what they can do on the internet nowadays. Research shows that new social websites have increased the amount of internet users there are. The fact that consumers are able to do what they please on the internet such as play games, going on social website such as Face Book and MSN have also increased the risk in where you can be tracked down by paedophiles.
On the other hand, a television audience I believe has limitations in term of what the consumers want to do. Even though you as the consumer can interact with the TV it cannot be compared with the internet because the amount of websites you can go on. This can be apparent as a disadvantage because this would mean fewer consumers are watching the TV and paying more attention on the internet as well as social websites.