Tuesday 23 June 2009

What is the difference between an internet user and television audience?


The dissimilarity between an internet user and the television audience is that an internet user is being perceived as an active user and would therefore be able to socialize more with other consumers. Internet users are very interactive in terms of what they can do on the internet nowadays. Research shows that new social websites have increased the amount of internet users there are. The fact that consumers are able to do what they please on the internet such as play games, going on social website such as Face Book and MSN have also increased the risk in where you can be tracked down by paedophiles.
On the other hand, a television audience I believe has limitations in term of what the consumers want to do. Even though you as the consumer can interact with the TV it cannot be compared with the internet because the amount of websites you can go on. This can be apparent as a disadvantage because this would mean fewer consumers are watching the TV and paying more attention on the internet as well as social websites.

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